Brian Checkovich

Brian Checkovich is a Partner and Finance Manager at Hey Reliable, where he leads financial strategy and plays a key role in day-to-day operations. With a background in finance and experiential marketing, and a degree in Marketing from the University of Florida, Brian brings a rare mix of analytical thinking and people-first instinct—always keeping a close eye on the numbers while staying laser-focused on what’s best for the client.

Before joining Hey Reliable in 2021, Brian spent over a decade working with professional sports teams and Fortune 500 brands across the U.S., Europe, and Asia. From negotiating multimillion-dollar deals to managing high-stakes partnerships, he built a reputation for fairness, transparency, and smart decision-making. Today, that same mindset carries into everything he does—from proposal review to client communication to long-term planning.

He’s also the person you want in the room when tough decisions need to be made. If there’s ever a question about what’s right for a client, Brian is the first to speak up—and the first to find a solution that puts their needs front and center.