E-commerce Design Trends for 2023

Mary Marnell - Hey Reliable by Mary Marnell
October 5, 2023
E-commerce Design Trends for 2023

So, what’s the big deal about design in e-commerce? Well, imagine walking into a physical store. What catches your eye first? The layout, the colors, the placement of products, right? It’s the same with e-commerce. Good design not only catches the eye but also guides your customers effortlessly through the buying journey. In a digital world that’s always evolving, keeping up with the latest design trends is not just beneficial; it’s essential.

But let’s face it, the digital world can be a jungle of buzzwords and complex tech jargon. Our aim here is to simplify that for you. We want to break down why design is such a critical piece of the e-commerce puzzle and which trends you should be paying attention to in 2023.

At, we know the ins and outs of this industry, and we’re passionate about helping businesses like yours thrive online. We hand-code all our websites from scratch—no shortcuts, no gimmicks. Plus, we’re always here as a developer partner for agencies and freelancers looking for real, reliable solutions.

What Makes a Good eCommerce Design

What exactly constitutes a good e-commerce design? When you’re building or revamping an online store, there’s a lot more to consider than just colors and fonts. While those are certainly important, good e-commerce design goes way beyond aesthetics. It’s all about creating a shopping experience that’s as smooth as butter for your customers.

Firstly, let’s talk about navigation. Ever been to a website where finding what you need feels like navigating through a maze? Frustrating, isn’t it? In e-commerce, simplicity is key. A well-designed navigation system guides customers to what they’re looking for, without them having to think too much about it.

Now, onto user engagement. A good e-commerce site should not just present products but present them well. This means high-quality images, detailed descriptions, and maybe even a video tutorial or two. The aim is to give your customers the same tactile experience they’d get in a physical store.

But, of course, what’s a store without a seamless checkout process? The last thing you want is to lose a customer at the finish line. A simplified, secure, and quick checkout process can make all the difference in converting a browsing visitor into a paying customer.

So why is all this important? Because your website is often the first point of interaction between your business and potential customers. A poorly designed website could turn them away before you even get the chance to showcase how amazing your products or services are.

And hey, we get it. Crafting the perfect e-commerce design that encapsulates all these elements can be challenging. That’s where we come in. At, we’re all about creating custom-coded solutions that make your online business stand out for all the right reasons. We’re not just another development firm; we’re your partner in paving the way to online success.

How Design Impacts Digital Products

You might be wondering, “Isn’t design just about making things look good?” While aesthetics do play a role, the impact of design stretches far beyond just appearances. In the digital world, design has a direct influence on how your products are perceived, interacted with, and ultimately, whether they are bought or not. It’s like the soul of your online business, setting the stage for customer interactions.

Think about your smartphone for a moment. Why did you choose the one you have? Sure, performance and features are important, but the design likely played a massive role in your decision. It’s the same with digital products in an e-commerce setting. Good design doesn’t just catch the eye; it functions intuitively, making the user feel comfortable and in control.

Take for example the layout of product pages on your website. A cluttered, confusing page can overwhelm visitors. On the other hand, a well-designed, clean page with clear calls-to-action can guide the customer smoothly from interest to purchase.

The visuals, usability, and accessibility of your digital products collectively shape the user’s experience. A design that’s easy on the eyes, simple to navigate, and accessible to all is not just a ‘nice-to-have,’ it’s a must-have.

So why is design so crucial for digital products? Because it affects your customer’s interaction at multiple touchpoints. It influences how they find your products, how they view them, and most importantly, whether or not they decide to hit that “Buy Now” button.

At, our approach to design is holistic. We understand that every element, from the homepage to the checkout page, should be designed with the customer’s experience in mind. We’re not just coders; we’re your allies in building an online storefront that truly resonates with your target audience.

two desktop monitors with mockups on screen

E-commerce UX Trends in 2023

Alright, let’s switch gears and talk about something super exciting—the e-commerce user experience (UX) trends shaping 2023. We’ve touched upon why good design is essential, but UX is like the engine under the hood that powers that design. It’s the set of gears and cogs that make the beautiful car not just a showpiece but something that can actually take you places.

First up is mobile optimization. Look, it’s no secret that a majority of online shopping happens on mobile devices these days. If your website isn’t optimized for mobile, you’re potentially missing out on a massive chunk of the market. Mobile-friendly designs with quick load times and easy-to-touch buttons are not just in vogue; they’re the need of the hour.

Voice search compatibility is another trend that’s picking up steam. With the increasing use of virtual assistants like Alexa and Google Assistant, more people are performing searches through voice commands. Making sure your e-commerce platform can handle and optimize for voice search can give you a crucial edge.

We also can’t ignore the role of Artificial Intelligence (AI) and Machine Learning (ML) in shaping UX. Whether it’s through personalized product recommendations or chatbots that help resolve customer queries in real-time, these technologies are making online shopping more interactive and personalized than ever.

But let’s not forget about accessibility. An inclusive design ensures that your website is accessible to people with disabilities, which not only broadens your customer base but is also the right thing to do.

So, why should you care about these UX trends? Because UX can make or break your e-commerce business. An optimized, user-friendly design can convert casual browsers into loyal customers, and who doesn’t want that?

The good news is, you don’t have to navigate these evolving trends alone. At, we keep our fingers on the pulse of what’s hot in e-commerce UX. We combine tried-and-true methods with emerging trends to deliver an online experience that your customers will love.

Top E-commerce Design Trends for 2023

Now that we’ve covered some of the foundational aspects of good design and UX, let’s get into the nitty-gritty: the e-commerce design trends that are making waves this year.

Interactive Elements

People love engaging with content, whether it’s a quiz that recommends products or an interactive infographic that explains how a product works. It adds a touch of fun to the shopping experience and can be an effective way to keep visitors on your site longer.

Bold Colors and Fonts

Gone are the days when e-commerce sites stuck to neutral, safe shades. In 2023, we’re seeing more adventurous color schemes and typography, which are not just eye-catching but also help brands stand out in a crowded market.

User Journey

More e-commerce businesses are using storytelling techniques to guide users through the site. Instead of just listing products, these sites create a narrative that the visitor can follow, making the shopping experience more engaging and less transactional.

Use of Videos

Whether it’s video backgrounds, product demonstrations, or customer testimonials, this media form is becoming increasingly prevalent. It’s an excellent way to provide a lot of information quickly and in an engaging manner.

So why are these design trends important? Because in a highly competitive online market, your website doesn’t just have to function well; it has to be memorable. These trends offer innovative ways to capture attention, engage visitors, and ultimately, encourage them to take action.

What makes us different at is our commitment to staying ahead of these trends. We’re always researching, learning, and applying the latest in e-commerce design to the custom websites we build. It’s one of the many ways we offer a genuinely up-to-date and competitive service to our agency and freelancer partners.

Improving Your E-commerce Website Design

If you’re nodding along as you read, you might be thinking, “Okay, I get it. Good design and staying on top of trends are important, but how do I actually make my website better?” Don’t worry; we’re here to guide you through some actionable steps you can take to uplift your site’s design.

Firstly, focus on load speed. Did you know that even a one-second delay in load time can lead to a 7% loss in conversions? Streamline your images, get rid of unnecessary code, and consider a Content Delivery Network (CDN) to speed things up. No one likes a slow website, especially not potential customers who are a click away from going to another site.

Next, consider the power of A/B testing. This involves creating two versions of a webpage and comparing their performance. It can offer insights into what layout, text, or buttons work best for your audience. It’s like having a focus group at your fingertips, giving you invaluable data on what resonates with your customers.

Let’s talk about calls to action, or CTAs, those little phrases that urge your visitors to take action like “Buy Now” or “Learn More.” Make sure they are clear, concise, and compelling. Place them strategically throughout your website to guide users toward the next step you want them to take.

Another aspect to consider is your website’s adaptability. With the increasing variety of devices and screen sizes, a responsive design is more important than ever. Your site should look and function well whether it’s viewed on a laptop, tablet, or smartphone.

The ultimate aim is to offer a shopping experience that feels custom-built for each visitor. And yes, it’s a tall order, but it’s not unattainable, especially when you’ve got a dedicated team helping you out. At, we’re more than just web developers; we’re partners in bringing your e-commerce vision to life. With custom-coded websites and a deep understanding of the industry, we’re committed to helping your online store not just exist, but excel.

Basic Elements for a Successful E-commerce Site Design

So, we’ve talked a lot about why design is crucial in e-commerce and what trends to keep an eye on, but let’s break it down to the essentials. What are the core elements that make up a successful e-commerce site design?

Easy Navigation

When a visitor lands on your website, they should immediately understand how to find what they’re looking for. A clean, straightforward navigation menu goes a long way in helping users locate products or information effortlessly.

Clarity in Layout

An intuitive layout not only looks good but also directs the visitor’s attention to the most important parts of the page. Use a harmonious color scheme, readable fonts, and plenty of white space to make your site inviting and accessible.

Speed and Performance

A sluggish website is a quick way to lose potential customers. Optimizing your site’s speed by compressing images, using efficient code, and leveraging browser caching can make a substantial difference in user experience.

Secure Payment Gateways

Online shoppers need to trust that their personal and financial information is secure. Integrating reputable payment gateways and showcasing security badges can provide that much-needed peace of mind.

Effective Calls-to-Action (CTAs)

Your CTAs should be noticeable but not overwhelming. Make them big enough to see but not so big that they distract from the products or information. The text should be concise and action-oriented: “Shop Now,” “Learn More,” “Add to Cart.”

Mobile Responsiveness

With more people shopping on mobile devices, a responsive design is no longer optional. Your e-commerce site needs to look and function just as well on smartphones and tablets as it does on desktop computers.

These elements are your building blocks, the foundation on which you can layer all those fantastic design trends we talked about earlier. At, we bake these fundamentals into every site we create, hand-coding each one to ensure it aligns perfectly with your brand and business needs.

Future of E-commerce Design

We’ve talked about the current landscape of e-commerce design, the basic elements of a successful website, and how fits into all of this. But what about the future? What’s on the horizon for e-commerce design?

Virtual Reality and Augmented Reality

These technologies are not just for gaming anymore. Imagine being able to virtually “try on” a piece of clothing or “walk through” a furniture store from the comfort of your home. This technology is slowly being integrated into e-commerce and will soon become a standard feature.

Voice Search Optimization

As voice-activated devices like Amazon’s Alexa and Google Home become more prevalent, optimizing for voice search will become increasingly important. It’s a different ball game than traditional SEO, focusing more on conversational queries.

Artificial Intelligence and Machine Learning

AI and machine learning are becoming more sophisticated and are set to revolutionize e-commerce. These technologies can offer highly personalized shopping experiences, predictive analytics, and even automated customer service.

Eco-Friendly Design

As sustainability becomes a more pressing concern, eco-friendly design elements will take center stage. This could mean everything from eco-friendly packaging to sustainability badges for eco-conscious brands.

Blockchain Technology

The transparency and security offered by blockchain technology have significant implications for e-commerce, particularly in the areas of supply chain transparency and secure transactions.

Community-Centric Platforms

The future of e-commerce isn’t just transactional; it’s relational. We foresee a rise in community-centric platforms where users don’t just come to buy but to engage, share, and contribute.

The e-commerce design of tomorrow promises to be an exciting mix of technology, sustainability, and community. And in this ever-evolving landscape, you can count on to remain at the forefront, adopting and implementing new strategies to keep your online business not just up-to-date but ahead of the curve.

a group of people in a meeting looking on imac

The Role of Hey Reliable in E-commerce Design

In a world full of templated solutions and plug-and-play website builders, you may be wondering, “What makes different?” The answer lies in our approach to e-commerce design and development.

First and foremost, we believe that each business is unique, and your website should reflect that. Unlike other developers that rely on pre-made templates or plugins, we hand-code every site from scratch. This custom approach allows for greater flexibility and a final product that truly embodies your brand. isn’t just for business owners. We’re a trusted partner for agencies and freelancers too. If you’re in the agency world, you’re well aware of the pressures and deadlines that come with the territory. We understand those nuances and are equipped to deliver quality, on-time results.

Design isn’t static; it evolves. That’s why we’re always updating our skills and staying abreast of the latest in e-commerce and UX trends. Whether it’s incorporating new color palettes or exploring innovative layout structures, we keep your site current and compelling.

In a crowded online marketplace, quality can be a significant differentiator. We take the time to understand your business, your audience, and your goals. Our focus is not just on making your site look good but ensuring it meets high-performance standards.

Choosing means more than just hiring a web development team. It means gaining a partner who is as invested in your success as you are. We offer ongoing support, fine-tuning and adapting your site as your business grows and evolves.

So, if you’re looking for a development partner that provides more than just code—a partner who brings a deep understanding of e-commerce design, market demands, and business goals—then look no further than


We’ve covered a wide range of topics today, from understanding what good e-commerce design is, to exploring emerging trends for 2023 and beyond. We’ve delved into the nuts and bolts of creating a successful e-commerce site and have hopefully answered some of your pressing questions along the way. But remember, the world of e-commerce is always changing. The design elements and trends we see today might evolve tomorrow, and staying adaptable is key.

Here at, our mission is to help you navigate these changes smoothly. With custom-coded websites tailored to your specific needs and a dedicated team that keeps pace with the industry’s ever-shifting demands, we’re more than just a service provider; we’re a committed partner in your e-commerce journey. Whether you’re a business owner looking for a robust online storefront or an agency in need of a reliable developer partner, we’re here to make your e-commerce dreams a reality.

Don’t leave your e-commerce success to chance. If you’re ready to elevate your online storefront with custom coding, attention to detail, and a team that’s committed to your success, then we’re here to help. Get in touch with us at and let’s discuss how we can turn your e-commerce vision into a thriving reality.

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